Netflix: How a Small DVD Rental Company Became a Streaming Giant

Estimated read time 7 min read

From a small DVD rental company to one of the world’s biggest streaming platforms, Netflix is now a household name. With millions of subscribers worldwide, this entertainment giant has come a long way since its start in 2007. But how did Netflix make such an incredible transformation? In this blog post, we will explore the journey of Netflix and discover how it became the streaming giant we know today. So sit back and get ready for some fascinating insights into one of the most remarkable success stories in modern business history!

Netflix Launches DVD Service in 2007

In 2007, Netflix was just a small DVD rental company, which revolutionized the way people rented movies. The concept of renting DVDs by mail was new and innovative, and it quickly caught on with consumers who were looking for an alternative to traditional video rental stores.

With its user-friendly website and hassle-free delivery service, Netflix made it easy for customers to order DVDs from the comfort of their own homes. It wasn’t long before this simple idea took off, attracting millions of subscribers across the United States.

Netflix’s success can be attributed to several factors: firstly, its low monthly subscription fee made it affordable for most consumers; secondly, its vast selection of titles offered something for everyone; thirdly, fast shipping times meant that customers could receive their DVDs within days of ordering them.

The launch of Netflix’s DVD service in 2007 marked a turning point in home entertainment. It showed that there was a demand among consumers for convenient and affordable movie rentals delivered straight to their doors – setting the stage for what would become one of the most successful streaming platforms in history.

Netflix Raises $1 billion in New Funding in 2018

In 2018, Netflix made headlines when it raised $1 billion in new funding. This influx of cash was a significant move for the streaming giant, which has been steadily increasing its market share over the years.

With this new funding, Netflix was able to expand its original content offerings even further. The company had already made waves with hits like Stranger Things and Orange is the New Black, but now they were able to invest even more in developing unique and compelling shows that would keep viewers coming back for more.

One of the benefits of having such a large amount of funding at their disposal is that Netflix can afford to take risks with its programming.

Additionally, this new funding allowed Netflix to continue expanding into international markets. By investing in localized content and marketing efforts around the world, Netflix has been able to attract an increasingly diverse audience base.

The $1 billion fundraising round was a major milestone for Netflix as it continues its path towards becoming one of the most dominant players in media entertainment today.

Netflix Increases Price of DVDs by $2

In 2011, Netflix faced a significant backlash from customers when it announced plans to separate its DVD rental service and streaming service. The move came with an announcement that the company would raise the price of its DVD plan by $2 per month.

This decision was met with outrage from subscribers who felt that Netflix was taking advantage of their loyalty. Many customers canceled their subscriptions, leading to a loss in revenue for the company.

While this may have been a short-term setback for Netflix, it ultimately proved to be a turning point for the company’s future success. In response to customer feedback, Netflix later reversed its decision and offered both services under one subscription plan.

Netflix recognized that its business model needed to evolve beyond DVDs if it wanted to remain relevant in the digital age. By pivoting towards streaming content, they were able not only to retain existing subscribers but also attract new ones who preferred online options over physical media.

Today, as we know it, Netflix is primarily known as one of the largest online streaming platforms globally after revolutionizing video rental across America earlier on – all thanks to smart strategic decisions made!

Netflix Reduces Price of Streaming Plan by $2

Netflix has always been known for its ability to adapt and stay ahead of the competition. In 2016, they made a bold move by reducing the price of their streaming plan by $2. This was a significant change as it brought Netflix’s pricing in line with competitors like Hulu and Amazon Prime Video.

The reduction in price came after years of steady growth for the company. With millions of subscribers already using their service, some wondered why Netflix felt the need to lower prices. However, this move showed that Netflix is dedicated to providing affordable entertainment options for everyone.

By lowering their subscription fees, Netflix hoped to attract even more customers and keep current ones happy too. The decision proved successful as many users took advantage of the lowered price point, resulting in an increase in subscriptions.

This change also reflected how much importance Netflix places on customer satisfaction. By offering affordable plans without sacrificing quality content, they have remained at the top of their game over time. It’s no wonder why they’ve become one of today’s leading streaming services!

Netflix Adds New Feature to Watch Shows Offline

In 2016, Netflix made a groundbreaking move by introducing the ability to download shows and watch them offline. This feature was added to both their iOS and Android apps, allowing users to save content for later viewing without internet access.

This was a game-changer for many subscribers who wanted to enjoy their favorite shows during long commutes or flights with limited Wi-Fi connections. The downloaded content could be accessed through the “My Downloads” section of the app and had an expiration date of about 48 hours after starting playback.

Moreover, this feature allowed users greater flexibility in how they consumed content on Netflix. No longer did they have to worry about buffering issues or slow streaming speeds when traveling outside their home country or using a limited data plan.

Adding offline viewing capability was another way that Netflix innovated its service offering while keeping customers engaged with its platform.

Netflix Announces Plans to Produce Its Own Series

In 2013, Netflix made a big announcement that would change the entertainment industry forever. The company revealed its plans to produce its own original series, starting with House of Cards.

This move was met with skepticism by some who doubted whether a DVD rental company could successfully transition into producing high-quality TV shows. However, Netflix proved everyone wrong and went on to produce hit after hit like Stranger Things, Orange is the New Black and Narcos.

By producing their own content, Netflix gained more control over their offerings and created a unique selling point for customers. They were no longer just a platform for streaming other companies’ movies and shows; they now had exclusive programming that couldn’t be found anywhere else.

This move provided an opportunity for fresh voices and diverse perspectives in storytelling.

Netflix’s decision to produce its own series has revolutionized the way we consume media today by giving us more options than ever before.


Throughout the years, Netflix has transformed from a small DVD rental company to a streaming giant. With its innovative ideas and dedication to customer satisfaction, it has become one of the most popular entertainment platforms in the world.

From launching its DVD service in 2007 to producing award-winning original content, such as Stranger Things and The Crown, Netflix has established itself as a household name. Its ability to adapt and stay ahead of the competition is what sets it apart from others.

Netflix’s success can also be attributed to its decision-making process. Raising prices on DVDs while reducing prices for streaming plans was an example of how they listened to their customers’ demands carefully.

With new features like offline viewing options and creating original content that engages viewers worldwide, there are no limits to what Netflix could achieve next.

Netflix’s journey has been nothing short of remarkable. As they continue their mission towards innovation and excellence in entertainment delivery, we can only wait with bated breaths for what this giant will offer next!

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